The Skin Science Mic Drop
Did you know the sun’s ultraviolet rays are responsible for 80% of the damage to your skin all year round? Damage is everything from premature ageing, wrinkles, age spots and sensitivity, all the way to skin cancer. And 90% of skin cancers are caused by the sun. We could end this here, but there are some important facts you need to know.
Real Skincare
It’s true that, as much as we love the sun, UV rays bombard our skin with harmful UV rays all day, every day. Come winter, autumn, spring or summer. You can’t see or feel it happening and it doesn’t even matter what the temperature is outside.
Real skincare is about protecting yourself all year round, no matter the occasion. But why? Are the effects of these UV rays on our bodies really all that bad?
Let’s find out…
Real Science
These invisible wavelengths of light continuously attack our skin, hitting the surface and penetrating deep into the dermis, damaging DNA and the proteins under the skin.
Proteins keep the skin tight and strong and when damaged, the skin loses its strength and support. This is what wrinkling or ageing is. Like strong pillars holding up a tent, the pillars gradually weaken and the tent folds.
DNA damage affects the structure of your genetic material, preventing healthy cell renewal. This can cause mutations that may lead to skin cancer.
The Elephant in the Room.
The World Health Organisation classifies the sun’s ultraviolet rays as a human carcinogen – ‘a substance capable of causing cancer in living tissue’. Male skin cancer cases have exploded over the past 20 years and they’re now forecast to double over the next 20 years.
In many parts of Europe (including the UK) men are almost twice as likely as women to develop skin cancer.
No More Excuses. Do It For You.
You wear clothes. You brush your teeth. You wear a helmet when riding a bike, but do you care for your skin? Keep it simple and wear skin protection every single day. Because that’s all the skincare you need.
Nothing else is more important for the body’s largest organ. Don’t just do it for your looks. Don’t just do it because you feel better. Do it for your health and do it for your family.
Protection, in other words
It's Just Biology
UVA rays penetrate your skin damaging the proteins that give your skin structure, causing ageing and wrinkling. UVB damages the outer skin causing sunburn. Together they are a cause of cancer.
It's Just Physics
Through winter, spring, autumn and summer, UV rays hit the earth’s surface. Over 90% of UV rays pass through clouds. They reflect off pavement, water, snow and sand so you’re hit with a double dose.
It's Just Chemistry
Real skincare should protect you from both harmful UVA + UVB rays. Rays touch your skin all year long, even in the winter. Applying all year round protection to exposed body parts will do the trick.
