A healthier and happier you. Skin protection for men.

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Why use LifeJacket?

Protect from Skin Cancer

Men are nearly twice as likely to die of skin cancer as women, and cases are set to double. LifeJacket is built to protect you.

Protect from Daily Damage

Wherever you are in the world, invisible UV damages your skin. Winter, summer, rain or shine, it’s always there. And it reaches your skin every day.

Protect from Ageing

Responsible for 80% of early skin-ageing, UV can make you look older, owing to the damage it causes the collagen and elastin in your skin.

Protect Yourself Daily

Time to prevent UV damage and early skin-ageing. Give yourself 90% protection from skin cancer. One small new routine, and a healthier life.

LifeJacket essentials

Developed by experts and using the latest technical innovations, our products are in daily use by Olympians, expert athletes, and everyday men. They hit the mark when you need them most.

Daily Protection Moisturiser

SPF 50+ Mineral Sun Stick

Casual UPF 50+ tee

SPF 50+ Sun Gel

Our Manifesto

Take life outside.
Do what you enjoy in good health.

Watch our film

Making Waves

  • "The daily-use moisturiser is water-resistant, reef-safe, cruelty free and glides on with ease, leaving no greasy residue. It also has anti-ageing benefits by adopting first-class ingredients and formulation technology."

    British GQ

  • "LifeJacket Skin Protection sells skincare and UPF 50+ clothing for men and has partnered with Melanoma UK to raise awareness of the dangers of skin cancer"


  • “LifeJacket is aimed specifically at men, who studies show are more likely to die of melanoma than women“

    Red Bull

Learn better skin health

The best anti-ageing treatment for men’s skin

To moisturise or not? All your moisturiser questions solved here.

Why year round sun protection makes sense & how to do it easily

Every man under the sun pay close attention to these stats

  • We build partnerships...

    Melanoma UK chose us to be their partner. Need help for yourself? Worried about somebody else? Learn who they are and what they can do for you.

    Learn more
  • ...that benefit you

    Get FREE 7-DAY access to SkinVision, the phone app that uses your camera to check your skin, with every LifeJacket purchase. Upgrade to an annual license and get 50% OFF.

    Learn more