High PerformanceSkin protection.
For men.

From skincare to clothing. Created to protect you from the worst and keep you looking your best. We’ve #GotYourBack

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LifeJacket and Melanoma UK have#GotYourBack

In June, July and August, we’re donating £2 from every order to Melanoma UK as part of our #GotYourBack campaign. Order now to help us both raise awareness.

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Fact Not Fiction

Almost twice as many men die from skin cancer vs. women in Australasia, North America and much of Europe. Male skin cancer cases have exploded over the past 20 years and they’re forecast to double over the next 20 years. We’re here to change that.

More about our mission

whatever your plan, we have you covered.

Feel healthy, look better and live smart. Protect yourself all year round. Our entire range of high performance skin protection has been designed around you and your lifestyle. No more excuses.

Daily protection moisturiser

Weekender pack

Casual UPF 50+ tee (Grey)

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