Better-protected skin. Happy, healthier you.

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Why buy LifeJacket?

Male skin cancer is growing

Men are nearly twice as likely as women to die of skin cancer. Cases are set to double. Get better at daily protection and skin-checking.

Damage happens everyday

Invisible UV damages your skin every day, wherever you are in the world. Winter or summer, cloudy or clear, it's ever-present and hitting your skin.

Slow the signs of skin ageing

UV damages collagen and elastin in the skin. It’s responsible for 80% of early skin-ageing in fact. Block these rays everyday and look better for it!

Take action and help prevent it

Stop UV damaging and ageing your skin. Give yourself a 90% chance of avoiding skin cancer. Use SPF every single day. It’s a no brainer.

The everyday essentials

Developed by experts and using the latest ingredient tech, our products are used by everyday men, professional athletes, Olympians and our brand ambassadors who love them because they hit the mark on what you need.

Daily Protection Moisturiser

Moisturiser set

Casual UPF 50+ tee

SPF 50+ Sun Gel

Our manifesto

Take life outside, do what you enjoy and protect yourself while you do it. Make LifeJacket your kit bag essential.

Watch our film
  • "The daily-use moisturiser is water-resistant, reef-safe, cruelty free and glides on with ease, leaving no greasy residue. It also has anti-ageing benefits by adopting first-class ingredients and formulation technology."

    British GQ

  • "LifeJacket Skin Protection sells skincare and UPF 50+ clothing for men and has partnered with Melanoma UK to raise awareness of the dangers of skin cancer"


  • “LifeJacket is aimed specifically at men, who studies show are more likely to die of melanoma than women“

    Red Bull

Invest in your skin health

The best anti-ageing treatment for men’s skin

To moisturise or not? All your moisturiser questions solved here.

Why year round sun protection makes sense & how to do it easily

Every man under the sun pay close attention to these stats

  • We build partnerships...

    Melanoma UK chose us to be their partner. Need help for yourself? Worried about somebody else? Learn who they are and what they can do for you.

    Learn more
  • ...that benefit you

    Get FREE 7-DAY access to SkinVision, the phone app that uses your camera to check your skin, with every LifeJacket purchase. Upgrade to an annual license and get 50% OFF.

    Learn more

Stay in the know

Sign up for 10% OFF your first order and to receive our FREE skincare guide